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Understanding the user | IDEA Tools
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Understanding the user

The third step of the innovation process is zooming in on the user. Understanding the real live person behind the abstract segment label.

Download 13 tool sheets for Understanding the user (PDF)

Project funded by European Commission LLP Programme – Leonardo Da Vinci
This project ("European Entrepreneurship Campus" n° 2012-1-IT1-LEO05-02794) has been funded with support from the European Commission.
This publication reflects the view only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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